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From: Charles Hixson <charleshixsn@earthlink.net>
Subject: Re: Ada
Date: 2000/01/04
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References: <38620350.48F8FC08@gecm.com> <386216c3.172629337@news.draper.com>
 <38690E47.7DBDC2D1@quadruscorp.com> <84j55h$efm$1@nntp3.atl.mindspring.net>
 <386F7856.26134B3E@quadruscorp.com> <84o0ku$ua2$1@nnrp1.deja.com>
 <386F9D7E.B6DD06B9@quadruscorp.com> <84p07r$b32$1@nnrp1.deja.com>
 <3870DEED.4744AE18@quadruscorp.com> <2000Jan3.135051.1@eisner>
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Newsgroups: comp.lang.ada
Date: 2000-01-04T00:00:00+00:00
List-Id: <comp.lang.ada>

OTOH, on-line distributors, such as, e.g., Cheap-Bytes , PC-Connection, or EggHead sell items that don't
require the same concerns as the open store front.  Perhaps the packaging should be designed to look good from
a face-forward perspective, and to sell via on-line distribution, but with the ability to take advantage of
any store-front access that becomes available (without drastically raising the cost of distribution!)

Larry Kilgallen wrote:

> In article <3870DEED.4744AE18@quadruscorp.com>, "Marin D. Condic" <mcondic-nospam@quadruscorp.com> writes:
> > Robert Dewar wrote:
> ......

> > or interest in Ada might happen to see it and be intrigued enough to try
> > it out.
>
> Do not underestimate the value of attractive packaging at generating
> sales. Lots of trash gets sold in various fields through the use of
> attractive packaging -- there is no reason to skimp just because the
> contents happen to be worthwhile.
>
> If it is a boxed product, be sure to include a printed manual.
> When I examine sealed boxes wondering about documentation, I
> often judge by weight :-)
>
> This does seem to be the sort of opportunity open-source software
> was designed for -- the add-on value provided by promoting retail
> sales is just way outside the sphere of developing software in the
> first place.  If the retail package should become so overpriced as
> to be offensive, competitors will enter the market.
>
> Larry Kilgallen